American actor Michael Pitt is to front rag & bone's first ever men's campaign this autumn/winter, alongside French actress Léa Seydoux, who will appear in the women's campaign for the same season.

'For us, it's all about using individuals we view as iconic characters and Léa and Michael absolutely represent the spirit of the band. They're both genuine, cool people' said rag & bone's managing partner, Marcus Wainwright.